As a newbie in vlogging, some of the questions that you might ask yourself are “How can I be a better vlogger?” “What skills do I need to have and develop?
And yes, we always need to level up in every task that we do in order for us to be able to give more value to our audience. We need to invest in ourselves and upskill as we go on.
These are some of the basic skills that beginners should know. Some experienced ones might know these already but can also serve as a good reminder.
1.) Communication Skills
When vlogging, you should be able to deliver your message clearly and concisely to your audience. You need to learn how to be an effective communicator for you to achieve your goals and purpose on why you are doing it. Learning the strategies of communication will help you go a long way. But since vlogs are usually authentic and entertaining, it shouldn’t be that strict when it comes to your grammar and pronunciation. Your English is enough. But you can always practice as often as possible if you want to improve on it. What’s important is that you can deliver the message in the way people can understand.
2.) Research Skills
When researching for your content, you must be willing to conduct surveys and to reach out to your target market, your clients, followers or friends. Ask them if they would be interested in the topic that you want to explore in your vlogs. Discover your target audience’ pain points and think of how you can offer solutions to them. Solving their problems would really do the trick. Study their common interests. Find out where they are hanging out. Know as many details as possible then develop your ideas and strategies. Doing an intentional research for your vlogs would not only benefit you but would surely be valuable and captivating to your audience.
3.) Video Editing Skills (The secret sauce to an engaging vlog is awesome editing!)
Since vlogs are visual, your video editing is one of the most important factors to consider when starting. As a newbie, you may actually ask some experienced or professional video editor to do it for you but along the way, learning to do it yourself will give you a lot of advantages. You can quickly add some clips, change the effects or do a quick edit while you are traveling! The possibilities are endless and you would actually save a lot of money also if you will learn the skill. Watch your favorite vloggers on YT and see how they use b-rolls, music, sound effects, transitions, and cutting scenes. When you get to know these techniques, you’ll surely attract more viewers and potential customers in no time!
Adding these 3 skills will definitely take you to the next level when it comes to growing your business through vlogs.
Surely there is no overnight success and we would need to invest a lot of skills and knowledge and be competent to be able to stand out!
Till our next blog!
Resty Concepcion Jr. is the founder and team leader of M1Stop. He's also a vlogger, video producer, singer-songwriter, and composer.