Do you feel like there’s something that you need to change on the way you do your vlogging for your business?
Don’t worry, it’s never too late to evaluate (or re-evaluate) your purpose and your strategies. Doing so will help you set the direction for your future contents in your platforms.
We are here to give you 5 significant WH-questions which will help you in the process.
1.) Why do you want to do it?/ Why are you doing it?
Know your purpose.
You should first determine the reason why you would like to do vlogging for your business. Or if you have already started, you can still re-evaluate your purpose.
Is it for brand awareness, to have an increase in your sales, or for website traffic?
Discovering your purpose will determine your next steps. It is your starting point. Once your "why" is clear, it would be easier for you to set the direction of your vlogs, to plan your contents and to determine your strategies.
2.) Who is your target audience?
Identify your target market.
The demographics of your target market is an important factor to consider.
Yes, you can have everyone watch your vlogs, but you need to tell your message to specific people who might be interested with your products and services. You need to target the right people.
If you are going to use vlog for your business, you need to determine who they are. Who are the specific people that you want to reach with your vlogs? What is their age range? Where are they located? What are their interests? These are some of the important questions to ask for your target audience research.
Your style and your message will depend on this.The better your understanding about your target market is, the more likely you are going to reach them.
3.) What is your message? / What type of vlogs will you do?
Plan your vlog.
After determining your purpose and target market, plan the message that you want to deliver and how you will do it. What is the key message that you want your audience to know about you and your business? How will you do that content?
Different vlogging styles would fit different messages. You can have a “talking-head” kind of vlog where you can talk about your topic with your camera on a tripod or a “follow-me-around” kind of vlog where you can hold and take your camera with you. You can do “how-to” videos, product reviews, testimonials and a lot more!
Be as creative as possible, always explore and be open to different strategies.
4.) Where will you upload your vlogs?
Study the digital platforms. Research on the benefits and the trends on different social media platforms.
Where do your target audience mostly hang out?
It is better if you would be visible anywhere and accessible to everyone.
5.) How would you improve?
Evaluate your vlogs' performances.
Once you have released a couple of vlogs, you should know how to evaluate their performances and analytics. Examine your key metrics. Study the patterns. What contents are bringing more traffic and more views? What type of vlogs are helping you reach your KPI’s?
From here, you can plan and experiment on how you could improve and sustain your vlogs in the future.
Answering these 5 WH questions would give you remarkable results not only in converting your vlogs into sales but also in providing more value to your business and your clients.
Hope that this will help you in your vlogging journey :)
Till our next blog!
Resty Concepcion Jr. is the founder and team leader of M1Stop. He's also a vlogger, video producer, singer-songwriter, and composer.