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Why VLOG for your business?

9/24/2020

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Vlog, Vlogging, Business

​In today’s era, video blogging more known as vlogging is emerging fast and becoming more popular than we ever imagined. Every person who has access to the internet probably has watched more than 1 vlogs in his/ her life!

And do you know that you can use vlogging for business? You definitely can!

Let us first look at what vlog actually is.
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A video blog or video log, sometimes shortened to vlog, is a form of blog for which the medium is video, and is a form of web television. (wikipedia.org) It is a record of your thoughts, opinions, or experiences that you film and publish on the internet (https://dctionary.cambridge.org)

Maybe you are wondering what the reasons are why you should use vlogging for your business. 
Here are 5 interesting things why it is worth your time and effort.

  • It's RAW and authentic. Most of the vloggers shoot videos that revolve around the things that they love and that they enjoy doing. People will see your natural side and will relate to you, your products, and your services. Your viewers will feel that you are showing your real self and personality. Videos let the audience feel the emotions behind every scene. They have the ability to let the viewers catch the heart of the message and would let you create stronger bonds and relationships with them naturally.

Vlog, Vlogging, Business
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  • It’s easy to produce.  Whether you are going to use vlogs for your personal channels or for your business, you don't need to be an expert to get started. There is no major production and editing required. You don’t need professional skills to be able to produce high-quality vlogs. It's very easy to conceptualize an idea, to write a personalized script, and to shoot yourself. You can actually do it all by yourself.
          See some samples of our DIY vlogs here.

  • It's inexpensive. You don’t need huge amount of budget to be able to release your vlog. You can actually use the equipment or gadgets that you have in your hands right now. You can also ask for the help of some friends or relatives to help you in the shoot or editing. It would surely cost you less. You will be able to reach a lot of people especially your target audience for free by maximizing the use of your social media accounts.
  • It's entertaining. When you use vlogs for your business, they will not only help increase your customer brand awareness but people will be entertained also. Most of the people who have access to the internet are interested in watching videos. In fact, adults spend an average of 11 hours per day on screen; may it be their phone, computer, television, or others. Maximize your reach by reaching them through informative and entertaining vlogs.
Vlog, Vlogging, Business
  • It's organic. Through vlogs, you will be able to reach the right people at the right place. You will be able to attract them naturally if you can capture their hearts with your message. Find out the interests of your target market, give value to them, and they will be your loyal customers in no time.

Now that you already know the advantages and benefits of using vlogging for business, it is now your time to apply it. There is so much potential and market for vlogs. Plan your content and get started now.

If you want to get the full summary of Vlogging for Business, you can download our guide here… And the best part is that .... it is FREE!! 

We are excited to see you and your business reach its potential through vlogging!

Thank you for reading!
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    Author

    Resty Concepcion Jr. is the founder and team leader of  M1Stop. He's also a vlogger, video producer, singer-songwriter, and composer.

    IG: @restyconcepcionjr

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